get social yeg logo

Are you ready to grow your business using digital marketing? We’re here to help!

We’ll provide you with the information you need and answer any questions you may have about S.E.O. and Social Media marketing for your small business. Our goal is to give you the best most reliable advice and provide the best SEO services in Edmonton. 

How To Contact Us:

1. Book Your Free 30-minute Consultation.  Appointments are available on Tuesday & Thursday 10 AM to 4 PM MST.  Book a call now>

2. Call Us at (587) 855-4934

2. Hours Of Operation: We are open Monday – Friday 9 – 4 and are closed on weekends & all holidays. If you need assistance, please use send us a note.

3. Join Us On Social Media. We love supporting small businesses, make sure you connect with us on our channels!

golden-circle-animation
purple-diamond-image
image-animation-4
cross-image

Looking for a Digital Marketing Company in Edmonton

Maybe this is your first attempt at getting online, or you’ve been through this before, we hope that this list of questions will help you decide which agency is right for you.

website design portfolio
image-animation-4
visual apps that save time

What is digital marketing?

Digital marketing promotes products and services on search engines, social media platforms and more. It includes search engine optimization (SEO), social media marketing, email marketing, display advertising, website development, conversion rate optimization, analytics, and more.

How does digital marketing help your business?

Digital marketing helps businesses by providing them with an effective means of reaching potential customers. This allows companies to reach new audiences without investing large amounts of money into traditional marketing methods.

Digital Marketing 3d icon
Get Social YEG 3d Icons

What's included in Digital Marketing

Our full service digital marketing services include everything from search engine optimization (SEO),  branding marketing to social media management. We also offer web design and development, email marketing, and more.

How long does Digital Marketing take?

Before you start to see any real returns from your digital marketing plan, give it around six to twelve months. If you are not optimizing your site (including backlinks, content, and user experience), uploading frequently, or producing high-quality content, it can take longer.

rocket icon blasting out of box
who we are

Get Social YEG based in Edmonton, Specializes In Marketing Strategy

Digital marketing is everywhere these days – even your grandma’s scrolling through feeds! Chances are, your ideal customers are online right now, searching for exactly what you’re offering.

The trick? Teaming up with an agency that not only reaches your audience but also delivers so much value they’d never think of going anywhere else.

You need a team that feels like an extension of your own company.

Meet your marketing team

We’re a bunch of digital marketing enthusiasts, here to help your business shine online.

Our knack for crafting strategies that really work, combined with our genuine excitement for all things digital, makes us stand out.

seo & Ads get social yeg team smiling against graphic get customers
bbb logo
canadian choice
chamber of commerce logo - Edited
5-star-google-review
google-partner-logo
best in edmonton badge

4 Questions to Ask When Hiring A Digital Marketing Company in Edmonton

Unfortunately, it’s easy to make a website that appears to be a credible company. They can appear professional to the untrained eye, which is why it’s essential to ask about your agencies qualifications and experience running campaigns for clients. While they may be able to market themselves, are they able to sell someone else’s service or product?

Have they worked with a business like yours in the past?

Do they have positive results or case studies to back their work?

Key takeaway – First, look at qualifications & experience. Talk to their past clients and find out the results they have received.

Do they have examples of success in your industry or a similar one? Ask if they can send you a case study or report showing the results they have gotten for a past client.

With so many digital marketing companies in the Edmonton area, it won’t help if the company you’re considering specializes in a niche that has nothing to do with your business or they have no experience in your market.

Our goal is to provide valuable information to your client, so your client is more likely to move forward with confidence in working with you.

Key takeaway – An agency that understands marketing for your industry will save you a lot of time and money because you don’t have to teach them about your industry from scratch.

To know if your marketing is working, you need to understand the KPIs (key performance indicators), and analytics they will use to verify how things are going. Ask to see an example report and determine if it provides the information you will need.

So what is important to track?

  • Start from the end goal for your website.
  • Is it more traffic to your site?
  • To gain new email subscribers?
  • Maybe you want more calls?

With clearly defined goals, you can better understand what data is essential and what’s fluff. (For most of our clients we want to see the traffic to the website, the number of forms and calls received, as well as engagement on social media etc.)

Key takeaway: Make sure you’re familiar with the metrics and make sure they’re in line with your goals.

Digital marketing can work for most businesses; however, creating a solid plan that will accomplish your goals is number one. There is no one perfect way to get results with online marketing, and if a strategy doesn’t build up your website and business long-term, don’t waste your hard-earned cash on it. Choosing an agency with a proven track record to help build your online presence.

Key takeaway – Only use a company that can explain what they’re doing and avoid any agencies whose methods are questionable.

3d icon of magnet
free

Request a free consultation

You can request a free consultation by filling out our contact form. Once we receive your request, we’ll send you a message letting you know when we can schedule a call. During the call, we’ll discuss your goals and needs, as well as how we can help you achieve them.

The Ultimate Guide to Digital Marketing in Edmonton:

Boost Your Online Presence!

Whether you’re a small business owner or a marketing professional, this article is your key to boosting your online presence and elevating your brand. In today’s digital age, having a strong online presence is no longer an option—it’s necessary. With so many internet users in Edmonton, it’s crucial to cut through the noise and stand out. That’s where digital marketing comes in. 

Let’s go through the essential strategies and tactics to help you navigate the digital landscape and capture the attention of your target audience. We’ll cover everything from search engine optimization (SEO) and social media marketing to email campaigns and content creation.

You’ll learn how to optimize your website for search engines, engage with your audience on social media, drive traffic through targeted advertising, and convert visitors into loyal customers.

Don’t let your online presence fall behind. Join us on this journey and unlock the full potential of digital marketing in Edmonton. Let’s get started!

In today’s digital world, having a strong online presence is crucial for businesses in Edmonton. With most consumers turning to the internet to research products and services, meeting them where they are is essential.

Here are a few reasons why digital marketing is important for businesses in Edmonton:

  1. Reach a wider audience: Digital marketing allows businesses to reach a larger audience than traditional marketing methods. You can connect with potential customers across Edmonton and beyond with the right strategies and tactics.Increase brand visibility: With so many businesses competing for attention online, standing out from the crowd is important. Digital marketing helps increase brand visibility by ensuring your business appears in search engine results, social media feeds, and online advertisements.
  2. Build customer relationships: Digital marketing provides opportunities to engage and build relationships with your target audience. You can interact with customers through social media marketing, email campaigns, and content creation, address their needs, and build trust in your brand.

 

Before diving into specific digital marketing strategies, it’s important to understand the digital marketing landscape in Edmonton.

Here are a few key insights to help you navigate the local market:

Local search behaviour: Edmontonians often search for local businesses and services online. Optimizing your website for local search, such as using location-specific keywords and creating Google My Business listings, can help you capture these potential customers.

Mobile usage: Mobile devices significantly influence Edmontonians’ online activities. Ensuring your website is mobile-friendly and optimizing your digital marketing efforts for mobile users is essential for reaching and engaging with your audience.

Social media usage: Edmontonians are active on social media platforms, making social media marketing an effective way to connect with your target audience. Platforms like Facebook, Instagram, and Twitter offer opportunities for businesses to engage, advertise, and build brand awareness.
Key digital marketing strategies for businesses in Edmonton

Now that you understand the digital marketing landscape in Edmonton let’s explore some key strategies to boost your online presence and drive business growth.

Search engine optimization (SEO) is improving your website’s visibility in search engine results. By optimizing your website for relevant keywords and improving its overall performance, you can rank higher in search results and attract more organic traffic.

Here are some SEO strategies for businesses in Edmonton:

Keyword research: Identify the keywords your target audience is searching for. Use tools like Google Keyword Planner to find relevant keywords with high search volume and low competition.

On-page optimization: Optimize your website’s meta tags, headers, and content to include target keywords. Ensure your website is user-friendly, loads quickly, and is mobile-responsive.

Local SEO: If you have a physical location in Edmonton, optimize your website for local search. Include your address, phone number, and business hours on your website, and create a Google My Business listing.

Pay-per-click (PPC) advertising allows businesses to drive targeted traffic to their website by bidding on keywords and displaying ads in search engine results or on other websites. Here’s how you can leverage PPC advertising in Edmonton:

Google Ads: Create targeted ads on Google to appear in search results when users search for relevant keywords. Set a budget, choose your target audience, and monitor the performance of your ads.

Display advertising: Display ads on websites relevant to your target audience in Edmonton. Use eye-catching visuals, compelling copy, and a strong call to action to encourage clicks and conversions.

Remarketing: Retarget users who have previously visited your website or interacted with your brand. Show them personalized ads to bring them back and encourage conversions.

Social media marketing effectively engages with your audience, builds brand awareness, and drives traffic to your website. Here’s how you can leverage social media for your business in Edmonton:

  1. Choose the right platforms: Identify the social media platforms where your target audience is most active. Focus on platforms like Facebook, Instagram, TikTok, and LinkedIn.
  2. Create compelling content: Share valuable and engaging content that resonates with your audience. Use a mix of images, videos, and written content to keep your audience interested and encourage sharing.
  3. Engage with your audience: Respond to comments, messages, and mentions on social media. Show your audience that you value their feedback and are attentive to their needs.

Content marketing involves creating and distributing valuable content to attract and engage your target audience. Here are some content marketing strategies to implement in your Edmonton business:

Blogging: Start a blog on your website and publish informative and engaging articles regularly. Use relevant keywords, optimize your content for SEO, and share your blog posts on social media to drive traffic.
Video marketing: Create and share videos that showcase your products, provide helpful tips, or share behind-the-scenes insights. Videos are highly engaging and can help you build a stronger connection with your audience.
Guest blogging: Contribute guest posts to other relevant blogs in Edmonton. This allows you to reach a new audience, establish your authority in your industry, and build backlinks to your website.

 

Email marketing is a powerful tool for nurturing leads, building customer relationships, and driving conversions. Here’s how you can leverage email marketing for your Edmonton business:

  1. Build an email list: Create opportunities for visitors to subscribe to your email list on your website. Offer incentives like exclusive content, discounts, or freebies to encourage sign-ups.
  2. Segment your audience: Divide your email list into segments based on demographics, interests, or behaviours. This allows you to send targeted, personalized emails that resonate with each segment.
  3. Provide valuable content: Send regular newsletters or email campaigns that provide valuable content to your subscribers. This can include product updates, industry news, tips and tricks, and exclusive offers.

To ensure the success of your digital marketing efforts in Edmonton, it’s important to measure and analyze your performance. This allows you to identify what’s working what’s not and make data-driven decisions. Here are some key metrics to track:

  1. Website traffic: Monitor the number of visitors to your website, as well as the sources of traffic (organic, paid, social, etc.). Use tools like Google Analytics to gain insights into user behaviour on your website.
  2. Conversion rate: Track the percentage of visitors who take a desired action on your website, such as purchasing or filling out a contact form. Identify areas for improvement to optimize your conversion rate.
  3. Social media engagement: Measure the engagement on your social media posts, such as likes, comments, shares, and clicks. This helps you understand which types of content resonate with your audience and drive engagement.

business.

In the highly competitive digital landscape, having a website that ranks well on search engines is crucial for success. Search engine optimization (SEO) is optimizing your website to improve its visibility on search engine results pages (SERPs). In Edmonton, where businesses are vying for the attention of local customers, it’s even more important to implement effective SEO strategies.

  1. Conducting keyword research is one of the first steps in optimizing your website for search engines. By identifying the keywords and phrases your target audience uses to search for products or services, you can tailor your content to meet their needs. This will improve your website’s visibility and attract the right kind of traffic.
  2. Once you have your keywords, it’s time to optimize your website’s on-page elements. This includes optimizing your title tags, meta descriptions, headers, and content. By strategically incorporating your target keywords into these elements, search engines will better understand what your website is about, and your rankings will improve.
  3. Additionally, building high-quality backlinks is an essential part of SEO. When other reputable websites link to your site, it signals to search engines that your content is valuable and trustworthy. However, it’s important to focus on quality over quantity. A few authoritative backlinks can have a greater impact than numerous low-quality ones.

Implementing a solid SEO strategy takes time and effort, but the long-term benefits are worth it. By consistently optimizing your website and staying updated with industry trends, you can improve your search rankings, increase organic traffic, and ultimately grow your

While SEO is a great long-term strategy, it can take time to see results. Pay-per-click (PPC) advertising is the way to go if you want immediate visibility and traffic. PPC advertising allows you to bid on keywords and display your ads on search engine results pages or other relevant websites. In Edmonton, where competition is fierce, PPC advertising can give you a competitive edge.

  1. You’ll need to choose the right platform to get started with PPC advertising. Google Ads is the most popular choice, allowing you to reach a wide audience and target specific keywords. However, other platforms like Facebook and LinkedIn Ads can also be effective, depending on your target audience.
  2. Once you’ve chosen a platform, it’s time to create compelling ad copy and choose relevant keywords. Your ad copy should be concise, engaging, and tailored to your target audience. It’s important to highlight the unique selling points of your product or service and include a strong call to action.
  3. To optimize your PPC campaigns, monitoring and analyzing your performance is crucial. This will help you identify what’s working and what’s not, allowing you to make data-driven decisions and improve your results. A/B testing different ad variations, landing pages, and targeting options can also help you optimize your campaigns and maximize your return on investment.

Social media has become an integral part of our daily lives and a powerful marketing tool. With active social media users in Edmonton, harnessing the power of social media marketing is essential for businesses of all sizes.

To effectively leverage social media, it’s important to identify the platforms that your target audience is using. Facebook and Instagram are popular, but platforms like LinkedIn, Pinterest, or TikTok may also be worth exploring, depending on your industry. By understanding where your audience spends their time, you can focus your efforts on the right platforms and maximize your reach.

Creating engaging and shareable content is key to a successful social media strategy. Your content should resonate with your target audience and align with your brand, whether it’s informative blog posts, eye-catching visuals, or entertaining videos. Experimenting with different content formats and tracking engagement metrics is important to see what works best for your audience.

Engagement is a two-way street, so engaging with your audience on social media is important. Responding to comments, answering questions, and participating in relevant conversations will help you build a loyal community of followers. Social media is also a great platform for running contests, promotions, and giveaways to incentivize engagement and attract new followers.

In addition to organic content, social media advertising can help you reach a wider audience and drive targeted traffic to your website. Platforms like Facebook Ads offer robust targeting options, allowing you to reach users based on demographics, interests, and behaviours. By carefully defining your target audience and crafting compelling ad campaigns, you can increase brand awareness and generate leads through social media.

Email marketing for Edmonton businesses

Content marketing is about creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. In Edmonton, where businesses compete for local customers’ attention, effective content marketing strategies can help you stand out from the crowd and establish yourself as a trusted authority in your industry.

One of the first steps in content marketing is defining your target audience and understanding their needs and pain points. By conducting market research and creating buyer personas, you can tailor your content to address their specific challenges and provide solutions. This will help you attract the right audience and build trust and credibility.

Creating high-quality and engaging content is key to a successful content marketing strategy. Whether blog posts, videos, podcasts, or infographics, your content should be informative, entertaining, and shareable. Experimenting with different formats and topics is important to see what resonates with your audience.

In addition to creating content, it’s crucial to promote it effectively. Sharing your content on social media, optimizing it for search engines, and reaching out to influencers and industry publications can help you increase its visibility and reach a wider audience. Building relationships with other content creators and collaborating on projects can also help you expand your reach and attract new followers.

Measuring the success of your content marketing efforts is essential for continuous improvement. By tracking key metrics like website traffic, engagement, and conversions, you can identify what’s working and what’s not. This data will help refine your strategy, create more targeted content, and drive better results.

 

Email marketing is one of the most effective digital marketing strategies for building relationships with your audience and driving conversions. In Edmonton, where businesses compete for local customers’ attention, a well-executed email marketing campaign can help you stay top of mind and drive repeat business.

Building a high-quality email list is the first step in email marketing. It’s important to obtain permission from your subscribers and ensure that your list comprises engaged and interested individuals. Offering valuable incentives like exclusive content or discounts can help attract new subscribers and keep them engaged.

  1. Segmenting your email list based on demographics, interests, or past behaviour allows you to send more targeted and personalized content. You can increase open rates, click-through rates, and conversions by tailoring your messages to each segment’s specific needs and preferences.
  2. Crafting compelling email content is essential for engaging your subscribers and driving action. Your emails should be concise, visually appealing, and provide value to the reader. Whether it’s a promotional offer, a newsletter, or a personalized recommendation, your content should be relevant and timely.
  3. Automation is a powerful tool in email marketing. By setting up automated email sequences, you can deliver targeted messages at the right time and nurture leads through the customer journey. Whether it’s a welcome series for new subscribers or a series of abandoned cart reminders, automation can help you save time and maximize the impact of your email marketing efforts.

Measuring the success of your email campaigns is crucial for optimizing your strategy. Key metrics like open rates, click-through rates, and conversions will help you understand how your emails are performing and identify areas for improvement. A/B testing different subject lines, content variations, and calls to action can also help you optimize your campaigns and drive better results.

In conclusion, digital marketing is essential for businesses in Edmonton to boost their online presence, reach their target audience, and drive business growth. Businesses can create a strong online presence and connect with their customers by implementing SEO, PPC advertising, social media marketing, content marketing, and email marketing. Remember to continuously measure and analyze your efforts to improve your digital marketing strategies. Now it’s time to take action and unlock the full potential of digital marketing in Edmonton!