2 ways to optimize your LinkedIn profile in less than 5 minutes
There are two really quick things you can do on LinkedIn to optimize your profile for SEO, both to make your LinkedIn profile more discoverable, and to make your profile work for you by sending some SEO authority (link juice) to your website (or a page of your choice.)
This is a really easy optimization you can do in less than 5 minutes!
2 Tips to Optimize a LinkedIn Profile
1. Customize your URL with your name.
My LinkedIn profile URL is https://www.linkedin.com/in/chelsealagos/ - by including your name in the URL, you make it more likely for your profile to rank in searches for your name because the search engines do look at keywords in the URL. It is also a much easier URL to remember and looks nicer when you email it to people.
2. Add Custom Anchor Text to Links.
You can have up to 3 links on your profile to other websites, and these links pass SEO authority. If you customize the anchor text on the links, you can get the most out of them because the search engines do look at the text of links to understand more about the content of pages they are linked to.