Search engine optimization (SEO) is an online marketing strategy that helps websites appear at the top of search results when people use specific keywords related to your business.
Why do you need SEO for your small business?
Search engine optimization (SEO) is essential to any online marketing strategy. It helps ensure that your website appears at the top of search results when people type in relevant terms on search engines. This means more visitors to your site, which leads to more sales.
The first thing you need to know about SEO is that it’s not magic. You don’t just throw keywords into your website and expect it to rank high.
There are two main parts to SEO: Onsite optimization and offsite optimization. Onsite optimization includes ensuring your web pages load quickly and use relevant keywords. Offsite optimization involves getting links back to your site from other websites. This means creating content that people find interesting and sharing it with others.
Many different factors go into how well your site performs in search results. These include things like page speed, mobile friendliness, and more.
A good SEO company will help you understand what these factors mean for your website and how to improve them. They should also provide ongoing support to keep improving your site as your business grows.
When it comes to SEO, you have two options: hire an expert or learn yourself. We recommend hiring someone who has experience with SEO because they will be able to help you get started and keep up with changes as they happen.