On Instagram - Timing is Everything
When it comes to Instagram for business there are so many factors that help bring success. Community engagement is built over time, but there are some easy ways to grow you following.
I've put together the top 4 questions I get in my inbox.
1. How often should I be posting?
Simple. Every day.
Seriously - if you are going to post on social media and your goal is to grow your following you need to be consistent.
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2. Which are the best days to post?
The answer is - it depends.
A great feature Instagram has added to business profiles are insights. These insights are VERY powerful for your business because it shows the days you have the most interaction on your page. (There will be a whole blog post coming up soon on this feature alone - that’s how awesome I think it is)
So you might be asking - where do I find this?
1. If you go to your IG page - Click the bar graph at the top right
2. Scroll down to the Followers portion and click See More
3. Again scroll down and select Days instead of Hours
4. You’ll find the more active day on your account (For mine it’s Tuesday & Wednesday)
There are lots of stats in this area - it’s great for really drilling down on who your audience really is.
3. How many #hashtags should you use to increase engagement from followers?
All stats point to 11. So great! 11 hashtags. But people find the # annoying. So how do you incorporate your hashtags (which are a MUST if you want to be found) without irritating your audience with a # frenzy?
Simple! Don’t include it in the caption of your image. Instead add it as the first comment. This way - the next comment on your picture will instantly hide it from displaying while people scroll through their feed.
4. Which is the best time of day to post pictures?
This is a tough questions to answer - really - it depends. There are some that say Wednesday at 5pm.
I don’t agree because:
#1. Why would you only post once a week?
#2. 5pm where? MST, PST, EST - it’s all relative
#3. Who is your fan base? Each will take different times out of their day to look at their social media
Let your stats answer this question for you. Go to your account insights - which will help you determine the best time to post on a daily basis.
Final Thought: Timing is everything - but so it testing the waters.
Every account is different because your followers are all different. They have their own motivators, likes, dislikes and lifestyles. That's why I want you to look at your own analytics to give you a sense of what is really going on. You can guess, or think you know - but until you have your stats it's really a guessing game.
What do you think? Have you used your insights yet? Comment below!
I hope you find this helpful! Remember Get Social YEG is here to help you setup and manage your social media accounts and take care of your online marketing. Learn more..
Chelsea has been a Project Manager and Online Content specialist for nearly 10 years. She has worked with many businesses, developing their online presence.
After seeing the struggle many business have in developing their social media strategy she decided to created a business dedicated to helping businesses become kick ass social media brands.
She has a mad love for mugs with inappropriate messages on them, spending time with her family, recharging her batteries hiking in the mountains or working her butt off in the gym.