1. What are their qualifications and experience?
Unfortunately, it’s easy to make a website that appears to be a credible company. They can appear professional to the untrained eye, which is why it’s essential to ask about your agencies qualifications and experience running campaigns for clients. While they may be able to market themselves, are they able to sell someone else’s service or product?
Have they worked with a business like yours in the past?
Do they have positive results or case studies to back their work?
Key takeaway – First, look at qualifications & experience. Talk to their past clients and find out the results they have received.
2. Choose someone with experience in your field
Do they have examples of success in your industry or a similar one? Ask if they can send you a case study or report showing the results they have gotten for a past client.
With so many digital marketing companies in the Edmonton area, it won’t help if the company you’re considering specializes in a niche that has nothing to do with your business or they have no experience in your market.
Our goal is to provide valuable information to your client, so your client is more likely to move forward with confidence in working with you.
Key takeaway – An agency that understands marketing for your industry will save you a lot of time and money because you don’t have to teach them about your industry from scratch.
3. What metrics do they use?
To know if your marketing is working, you need to understand the KPIs (key performance indicators), and analytics they will use to verify how things are going. Ask to see an example report and determine if it provides the information you will need.
So what is important to track? Start from the end goal for your website. Is it more traffic to your site? To gain new email subscribers? Maybe you want more calls? With clearly defined goals, you can better understand what data is essential and what’s fluff. (For most of our clients we want to see the traffic to the website, the number of forms and calls received, as well as engagement on social media etc.)
Key takeaway: Make sure you’re familiar with the metrics and make sure they’re in line with your goals.
4. What Digital Marketing methods do they use?
Digital marketing can work for most businesses; however, creating a solid plan that will accomplish your goals is number one. There is no one perfect way to get results with online marketing, and if a strategy doesn’t build up your website and business long-term, don’t waste your hard-earned cash on it. Choosing an agency with a proven track record to help build your online presence.
Key takeaway – Only use a company that can explain what they’re doing and avoid any agencies whose methods are questionable.
