To know if your marketing is working, you need to understand the KPIs (key performance indicators), and analytics they will use to verify how things are going. Ask to see an example report and determine if it provides the information you will need.
So what is important to track?
- Start from the end goal for your website.
- Is it more traffic to your site?
- To gain new email subscribers?
- Maybe you want more calls?
With clearly defined goals, you can better understand what data is essential and what’s fluff. (For most of our clients we want to see the traffic to the website, the number of forms and calls received, as well as engagement on social media etc.)
Key takeaway: Make sure you’re familiar with the metrics and make sure they’re in line with your goals.