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Southwest and Midwest Design & Construction Case Study

Achieving Stellar Organic Growth in Alberta's Fierce Construction Landscape

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How Get Social YEG Supercharged Organic Traffic & Conversions for a Leading Design-Build Company in Alberta

In a competitive construction market like Alberta, every bit of online visibility counts. Dive into this case study where we unveil the magic behind the curtain – how Get Social YEG partnered with a top-tier design-build company, harnessing the power of organic search to achieve exponential growth in just two years.

About Our Client

Our client, Southwest and Midwest Design & Construction, is not just another construction firm in Alberta. With a legacy spanning over 40 years, they’ve cemented their prowess in the design-build space, serving a vast spectrum from commercial projects to agricultural endeavours. As their reputation has grown in Alberta and the Northwest Territories, their digital needs also evolved.

1

The Challenge

In a crowded space with over 35,000 construction entities, standing out on Google isn’t just about aiming for generic keywords. It’s about understanding the nuanced search behaviours of a very specialized target audience – be it architects, engineers, or property managers.

2

The Problem

While our client’s mastery lies in construction, they realized that mastering the intricate world of digital marketing wasn’t feasible with a small in-house team. To truly shine online, they needed not just a team, but an arsenal of tools, strategies, and experience.

3

The Solution

Enter Get Social YEG. Our client entrusted us with their ambition – to skyrocket website conversions, reign supreme in local Google searches, and drive organic visitors to their site. We responded with an all-encompassing marketing strategy, deploying sharp SEO tactics, well-calibrated Google ads, and compelling social media campaigns.

4

The Impact

In roughly 2.5 years, Southwest Design and Construction has undergone significant advancements in its digital marketing strategies. From mid-2022 to late 2023, we have seen progress made in different channels.

Google Analytics 4 - All Channels User Acquisition

The platform saw a substantial volume of visitors through various channels:
Google business media
Organic Search led the way with 329.75% increase from previous period
Direct Traffic increased 321.78%
Referral Traffic saw an increase of 364.72%
Paid Search was increased 560.78%
Organic Social Traffic, mainly from platforms like Instagram and Facebook, saw a 145.38% increase in traffic
These statistics depict SWMW’s multi-pronged approach to digital marketing, leveraging both organic and paid strategies.

Google Analytics 4 - event counts depict Events Overview User engagement, a method of capturing actions taken on the website:

195.83%
increase
Total Event Count
824.21%
increase
User Engagement
100%
increase
Conversions Rate
Total Event Count
User Engagement
Conversions Rate

SEO Rankings

SWMW’s SEO strategy is concentrated around geographical terms related to Alberta and construction services.
28.6%
Google
41.7%
Bing
42.9%
Yahoo

Social Media Overview

SWMW has a budding presence on social media
Our social media platforms have seen a considerable growth:

  • Likes: 35 (Increase of 16.7%)
  • Audience Engagement: 2,750 (Increase of 17.5%)
  • Reach: 70,500 (Increase of 17.7%)

  • Followers: 1,250 (Increase of 16.7% from the previous report)

  • Followers Growth Rate: 12%
  • Net Followers Growth: 1,525%
  • Clicks Increase: 1,543%
  • Impressions Increase: 1,086%
  • Social Actions Increase: 1,710%

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Google Ads - Campaigns

  • The Google Ads campaigns saw and a 36% increase in click through.
  • Average CPC (Cost Per Click):
  • Conversion Rate: increase of 13%
  • Conversions: increase of 19%
  • Growth Rate: 67%
  • Impressions: increased by 47%

In Conclusion

Southwest Design and Construction has made substantial strides in their digital marketing efforts over the 2.5 year period. There’s a balanced focus on organic search, paid campaigns, and social media engagement.

With a blend of trust from our client and the dedicated expertise of Get Social YEG, the results were nothing short of construction magic – with foundations laid for even more milestones ahead.

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Connect with Get Social YEG!

Do you want your business to have a similar success story? As Edmonton’s SEO specialists, we’re here for businesses of all sizes.

Let’s pave your digital success path. Reach out today!