Night Owl Nursing
Logo & Website Design
Development / Media
Night Owl Nursing
01. The Challenge & Solution
Night Owl Nursing’ goal is to be found on Google search result pages, increase sales through more website traffic via social media and other online channels. Most people don’t go past page one when they are searching online, so your website needs to appear as high as possible.
We essentially developed the website to be user friendly and encourage your customers to get to know the business.
She also needed to update her colour scheme and logo to make it more inline with her brand and clients.
02. Working Process
Logo & Brand colours
Initially the client had very bright and bold colours but didn’t feel they were speaking to her clients need for calm and tranquility. After establishing who her ideal client is we decided to change her brand colours from bright and bold colours to softer and a more subtle colour scheme.
She had asked we incorporate her owl mascot into the logo and we did just that!
The fonts were chosen because they are a mix of modern and classic.
We were so excited to create a new and modern Squarespace website for Night Owl Nursing.
We wanted her website to help her business establish it’s online footprint while supporting it’s credibility.
It also provides your potential customers with important information such as contact details, the services offered and how to get started.
It all starts with the right message…
We worked closely with our client to develop fresh content for the website to start getting more interest!
03. The Results
We developed a new Squarespace website that encourages potential clients to request quotes and call for help.
Night Owl Nursing has such a strong brand that we were able to really have fun and develop a website that was easy to use for new parents, while giving all of the information they need to choose Night Owl Nursing.
Thank you again for choosing us!
NightOwl Nursing provides in-home and virtual night nurse services on a schedule that suits our clients’ needs.