Right now we are in full swing creating annual marketing plans for the year and a big part of it is actually reviewing what we’re doing and doubling down on what’s working and leaving what’s not behind.
For some brands it may mean actually dropping an entire platform, changing the content we’re sharing or even creating more videos because that’s what we get the most engagement on.
If you find you’re getting zilch for website traffic it might mean you’re marketing on the wrong platform. You could benefit from checking out other platforms like LinkedIn (B2B) or TikTok (If your ideal customer is under 22 definitely check it out + the folks on there are insanely creative and entertaining)
I think it’s important to check your data! What does Google Analytics say? Are you getting traffic? Are you getting leads?
Use your data when planning your marketing.
I’d love to hear from you! Are you making any changes to your marketing in 2020?