Have you ever searched for your website only to find it woefully hidden on page five of Google? Or, worse, you weren’t able to find it at all? It can be difficult to get your business website to appear via Google search, even if it is super pretty and easy to use. That’s where a Calgary SEO Company comes in.
If you’re not using a robust SEO strategy on your website yet, the likelihood of someone finding your website is next to none. Hiring a Calgary SEO company is one of the best ways to get your website to climb through the rankings and possibly hold that coveted number-one spot.
What exactly is SEO?
SEO is a fundamental tool when it comes to building a successful website. SEO stands for search engine optimization and uses a variety of tactics to make your content more discoverable online.
There’s an art to mastering SEO. While the most prominent aspect of SEO is writing content with relevant keywords, your audience may be searching for; there’s much more to it. It can also include changing the size of images, the types of headings you use, including links, and much more.
Overall, the goal of SEO is to get your website to show up higher on Google when people search for things related to your business. SEO gets you front row and centre!
Here are some of the benefits of SEO!
1 – More clicks to your website
SEO’s biggest (and most obvious) benefit is that you will reach more people. More people will click on your website by appearing higher on search results. And the more people who click on your website, the more people who will buy your products and series.
Plus, by strategically choosing super-relevant keywords your target audience is actively searching, you have an even better chance of being discovered by people who want to use your services!
Organic search is almost always the highest source of website traffic for companies, and SEO is the number one way to improve it.
2 – You don’t need a big budget
If you have a limited marketing budget, SEO is the best way to spend it. Paid ads can get pricey when listing your business on Google, Facebook, Instagram, Pinterest, etc.
Compared to these paid ads, it’s a relatively cost-effective content strategy. When you stop paying for ads, people no longer see your content. But if you pause posting blogs and other new website content, your older content will still be discoverable.
Don’t get us wrong – a good set of paid ads are a super valuable strategy to get people in your door quickly, but SEO is a long game that helps build your brand’s authority, identity, and trust.
3 – It plays the long game
As noted above, if you want long-term growth, SEO will get you there.
You’ll want short and long-form content when creating content for your brand. Social media is good for short-term content and for immediate eyes on what you have to say. However, one post may only get views and likes for a few days.
Meanwhile, you can still rank for content on Google even if you’re not actively posting. Long-form blogs developed with SEO strategy in mind are a long-term investment that keeps paying off.
4 – Repurposing content
When actively posting content on your website, you can then repurpose that content into collateral for your other marketing channels. It’s easier than you think to turn one blog into an Instagram post and reel, TikTok, newsletter, email marketing campaign, brochure, or podcast. This way, you can reach many more people while spending the same time and money.
5 – Establishes your brand as a leader
The more your target audience sees your content, the more they will trust you. Suppose your target audience is searching for something, such as an FAQ, and your content is repeatedly shown to them. They will see you as a leader in the industry.
The more people return, the more likely they are to buy. And the more likely that Google will recommend you to more people!
6 – Better quality traffic
Besides getting more traffic to your website, it will also be better quality traffic when you hire a Calgary SEO Company. Keywords and local SEO help you target people actually in the area and looking for something exactly like you’re selling!
This way, people won’t just click on your website and immediately exit when they find out it’s not what they’re looking for.
7 – It keeps you up to date
When working on SEO, you’re constantly looking at what’s trending to ensure you’re always offering the most relevant info. This keeps your website up to date with the interests of your audience.
You can also use this information to shape your products and offerings outside of the digital space!
8 – A better user experience
A big part of SEO is ensuring your website is easy to use. The easier it is to use, the more likely people will stay, read, click, and buy. You’re getting people where they want to go in fewer clicks. And when is a good user experience ever a bad thing?
9 – It’s quantifiable
Thanks to platforms like Google Analytics, you can see the growth when you implement SEO strategies on your website. It lets you know what isn’t working and tweak it as necessary. You can connect the dots on your website and use it to increase traffic and ROI.
10 – It’s simple
Getting started with SEO isn’t as complicated as you think. No matter the size of your business, it’s a strategy you can implement on your website. But consistency is key here!
If you need help keeping your website on par with the trends and publishing content, Get Social is a Calgary SEO company that helps your website reach its true potential.
Connect with Get Social YEG!
Want to learn more about what we do? We’re an SEO agency located in Edmonton, but we service businesses throughout Alberta and beyond.
We help our clients organically grow their online presence using the power of social media and a highly targeted content strategy.