I genuinely believe that any piece of content you create for your audience needs to provide value. It should help solve a problem or show your audience how to solve a problem.
When you understand their problem, you can focus on the content you create to solve these problems when you understand the issues your clients are having.
How to identify and solve your customer’s problems before they know they have it.
I’ve created the following list of questions to help!
What are the top 3 problems your ideal client is having that your business solves?
What would be the worst possible thing that could happen to them if they don’t solve their problem?
How would your customer feel?
How would their employer react?
What might their friends think?
How would it affect their personal lifestyle or career?
Could there be financial consequences? If so, what are
What could be professional consequences?
What could be personal consequences?
What is your customer secretly afraid of?
What is the best outcome if their problem is solved?
What would be their “perfect solution?
What do they want the most?
How does your product/service match up to your customer’s needs and desires?
How does your business help solve your current customer’s issues?
What are you trying to provide your customers?