People love finding resources and learning new things. That’s why the focus on sharable and saveable content is essential.
Step 1 – understand your ideal customer.
To create content that resonates, you need first to understand your ideal customer. I know I’ve said this already, but you need to understand what makes them tick to create content that resonates with them.
Step 2- Understand their pain points.
To get people to save our content, we need to be solving something for them or providing them with something they can put into action.
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These topics address a need for the target audience.
How to audit your Content
Start with your last 6 Instagram posts. Imagine you go to a networking event, and you can only talk about what you posted in your last six posts.
What are the topics of conversation? Are you continually selling? Or did you not even mention your service? Was it conversational, or did you post a matter-of-fact post about your services?
What kind of content should I create for social media?
Here are some content ideas that people love to share and save:
five ways to whatever your ideal client needs to do
my process for whatever your perfect client would like to learn
These are things that you can teach your audience how to do. It doesn’t have to be significant, it doesn’t have to be this huge transformation, instead of helping your audience from A to Z.
Bite-size little educational posts do well in the shares and save department. We talk about this in more detail in our Instagram Made Easy online course.
Need some more social media post ideas? I’ve got you!
Can you think of 5 things you can teach your audience about your product or service?
Do you have frequently asked questions you could answer on your Instagram account?
What about 4 myths about your industry?
Get creative and try out different media.
Videos are always a great opportunity to share more while building relationships and brand awareness.
Not ready for video? Share a picture of your workspace, the top-selling product and explain how it works, or post about the latest completed project and include your customer’s testimonial.
If you’re still struggling with ideas, check out this 30-day guide to getting social. It includes over 30 post ideas to get you started!