Websites and SEO are essential for any business, especially construction companies. By having a website and optimizing it for SEO, you can reach a wider audience and increase your chances of success. In this video, we’ll discuss why websites and SEO are so important for construction companies in Alberta and how you can improve your website and ranking in search engines.
Why should your construction company invest in its online presence? There are many reasons.
1 – Attract The Right Customers for Construction Companies
How do we attract prospective customers? The first step is to understand your target audience.
- Who are they?
- Where do they live?
- What do they like?
- What problems do they face?
Once you know your ideal customer, you need to understand where they spend their time online. This will give you ideas about how to reach them. Then, share the content on social media sites, or use search engine optimization techniques to ensure your site appears high up in Google searches.
How do they find you? First, you should determine which keywords your potential customers use when searching online. This will give you a good idea of where to focus your efforts. It’s important to remember that not all keywords are equal. Some may get very little traffic, while others could bring in thousands of visitors per month.
2 – A solid online presence will help construction companies build trust with current clients.
How do I solidify my reputation online? There are many ways to build your reputation online. You can start by creating a website, blog, social media accounts, etc. This could include writing articles, posting videos, or even starting a podcast. Once you have created all these assets, you will want to promote them so that people find out about them.
Get more Google Reviews from happy customers. Reviews are a great way to build your reputation online. They help people find out about your company and products.
How do I get Google reviews?
You can ask customers to leave reviews after they purchase your product or service. Or, if you sell physical goods, you could offer a reward program where customers who buy a certain amount of items receive discounts or freebies.
3 – Having a good online presence will increase your brand awareness.
The digital world is where people meet, share ideas, and create new things. The virtual world is so important that we need to talk about it.
4 – Having a solid online reputation will help you get better rates when bidding on jobs.
Your website should include landing pages with keyword optimization to showcase your services’ scale and market yourself to the right circles.
5 – Having a robust online profile will help you find new opportunities.
The answer is simple. Your customers will find you when they search for your services on Google, Bing, Yahoo, etc. Therefore, you must ensure that your business information is easily accessible to potential clients. This includes having a professional-looking website that is easy to navigate.
6 – Convey Your Values and Approach
Why are you different? What’s your unique approach? Why should people choose you? Your website and online presence should answer these questions. Having a solid online brand will help you get more referrals.
7- Having a strong online portfolio will help you land more contracts.
One of the essential functions of your construction website is showcasing your excellent work. Use a variety of media, including videos and photos.
8 – Having a complete online presence will help you generate more leads.
You need a good web presence if you want to attract new customers. Your website should be easy to navigate so visitors stay aware of it. It should include all the information your potential clients need about your business. And it should look professional.
If you’re thinking about digital marketing for your construction company, book your complimentary consultation with our specialists and start making your website work for you. Learn more about the team on our Instagram today!